The moves don’t really mean that Eventbrite is charging less. Specifically, payment processing fees are dropping from 3 percent to 2.5 percent. Today, it sent customers a note explaining that for those using its “Essentials” package (unlike its “Professional” package, whose bells and whistles include customer support, customer questions for attendees and more), reduced prices are coming for many. Now the company is trying to make up for some of those losses by announcing a new pricing scheme.
Eventbrite - the 12-year-old, San Francisco-based ticketing company that announced plans last week to go public and sell $200 million worth of shares on the NYSE - has been losing money since 2016, posting losses of $40.4 million in 2016, $38.5 million for 2017 and $15.6 million so far this year.
Reaching event organizers to help them sell tickets isn’t cheap.
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